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Franchisee Spotlight: Trent Peneston
Posted on Wednesday, May 29th 2019

A Window Cleaning Career from the Ground Up

It may have been inevitable that Trent Peneston would be owning and operating a Fish Window Cleaning franchise. From his college days on, Peneston has tied his vocational fate to the company. For more than a decade — first as a window cleaner, then as a member of the company’s franchise support team, and now as a franchise owner — Peneston has been burnishing homes and offices as a representative of Fish Window Cleaning.

Twelve years ago, Peneston was a student at Missouri Baptist University in his hometown of St. Louis when he got a side job as a window cleaner for Fish Window Cleaning. He had been managing some local restaurants but “that wasn’t the best for my school schedule,” says Peneston. Thus, his career with FISH was born.

Peneston dove headfirst into the FISH brand and learned everything he possibly could. He continued his part-time work with FISH through college. Upon graduating, Peneston took a job at the Fish Window Cleaning Headquarters in St. Louis as a member of the franchise support team. He worked there for several years before he was promoted to take the company’s robust franchise support services on the road. He traveled across America meeting with existing and potential franchisees in person.

“I learned a lot while traveling the country seeing different franchisees’ operations, learning their practices — some good and some bad,” Peneston recalls. That experience would help him down the road when tried his hand as a FISH Franchisee.

Peneston took note of each franchisees’ best practices and began synthesizing them into a business model for Fish Window Cleaning. He calls it “six simple steps: Every week you have to recruit, hire, and train people on both the front and back ends of the business. Next, in order to grow, you have to continue to sell, clean, and collect the money.” This is the system, Peneston says, that allows FISH franchise owners to flourish in markets across the country.

For example, finding competent and skilled staff members is among the most important things a Fish Window Cleaning franchisee does. “I’ve learned that you need to empower your staff, not enable their shortcomings,” Peneston explains. “There’s a big difference between the two. It’s always a challenge in finding good workers. You can do more business with good people and with people who want to do good work.

“But what I’ve learned is that sometimes you have the good people right in front of you. You just need to learn how to develop them. And that starts at the top of the franchise. If you have good leadership, there’s a vision to create a culture and a structured process for this sort of thing. If you don’t have good leadership, then sometimes it’s just chaos. Fortunately, at FISH, our leadership is top-notch.”

Packing this kind of insight, Peneston purchased an existing franchise location in Kingwood, Texas, from an owner who was beginning their third year of business. “It was very small,” he says. “Positions weren’t developed yet, and we didn’t really have any management or even salespeople in place. The previous owners were doing it all themselves, wearing several hats.”

Peneston says he attacked the basics, building “a new team. We over-hired and over-recruited because we wanted to get some fresh faces and some new energy and new life. From there, we were able to identify potential in some staff members and develop those people and positions.”

As the Fish Window Cleaning franchise owner in Kingwood for the last five years, Peneston has hit his growth goals consistently. Additionally, he and his team have vastly multiplied FISH’s customer base in that market and quadrupled the Fish Window Cleaning staff at that location.

“The key is to be consistent every day of every week,” says the 34-year-old Peneston, who lives in nearby Conroe, Texas.

Fish Window Cleaning in Kingwood consists of three departments: operations, where managers supervise the actual cleaning of windows and also train staff; sales, who are the front line for FISH in the community and also acquire accounts; and an administrative team that answers phones, processes payments and troubleshoots questions that come in from the field.

Peneston and his staff enjoy being able to tell prospective customers that FISH is one of the nation’s largest window cleaning companies. FISH is also proud to maintain staff who are bonded and insured. “It’s great to be able to add that to our pitch to customers,” Peneston says, “but our human-resources practices also help create a good culture and better working environment for everyone.”

With all of that going forward, Fish Window Cleaning in Kingwood has been able to meet Peneston’s goals of growing the business by a significant amount each year. Their team has also added at least 500 accounts every year since he became the franchise owner. That’s the kind of success that is clear to everyone.

For more information on how you can join the Fish Window Cleaning team, visit

3 Reasons to Own a Fish Window Cleaning Franchise
Posted on Friday, May 24th 2019

With peak window cleaning season in bloom across America, and Fish Window Cleaning enjoying unprecedented business achievements, now is the time to consider joining the FISH family. Purchasing a Fish Window Cleaning franchise location is often considered by driven entrepreneurs who want to enjoy success that isn’t just opportunistic or fleeting. FISH offers sustainable, long-term prosperity that can help business owners build a future for themselves and their families.

The company was founded by Mike Merrick, and since 1978 he, with the help of his loyal staff and growing network of franchisees, has built a spectacular enterprise. It’s one that is full of promise for entrepreneurs who are looking for a good place to invest their future.

Here are three solid, long-term reasons to own a FISH franchise:

Proven Business Model

Fish Window Cleaning has a business model that has withstood the test of time and promises to continue doing so. We have grown to more than 275 franchise locations across 44 states with our platform, which is built on local ownership, scalable services, thorough training and extensive support. Even FISH franchisees are required to know how to clean a window properly. By gaining a deep understanding and knowledge of the industry, FISH franchisees are better equipped to grow their business.

Great Reputation

Window cleaning is the kind of service that is notorious for unreliable mom-and-pop operators and flash-in-the-pan independent players. With FISH, franchisees enjoy the aura of a brand with an impeccable reputation — one that becomes evident to home and business owners wherever they look for information about window cleaning. It’s our biggest asset. Built on our traditional values of treating every customer like family, and every home and commercial building with respect, the FISH brand reputation is also a huge advantage for franchisees.

Quality of Service

FISH’s continued dedication to customer satisfaction has played a key role in building a successful business. Fish Window Cleaning is proud of the wide array of quality services offered for both residential and commercial buildings. FISH window cleaners are highly-trained professionals who are bonded and insured. Cleaners arrive promptly and communicate well.

Thanks to Fish Window Cleaning’s proven business model, great brand reputation and quality of service, FISH franchisees can enjoy entrepreneurial success right away — and for many years to come.

For more information on how to join the Fish Window Cleaning team, visit

Meet Randy Cross, President of Fish Window Cleaning
Posted on Friday, May 3rd 2019

Fish Window Cleaning President, Randy CrossRandy Cross, President of Fish Window Cleaning®, is leading the charge as the brand continues to grow across the country. As the nation’s premier window cleaning service, FISH is known for providing top-level care for both commercial and residential windows. With more than 275 franchise locations nationwide, FISH has a proven, scalable business model that has helped countless entrepreneurs fulfill their life-long dreams of small-business ownership. That story rings true for Randy who first joined the FISH team as a franchisee.

Fish Window Cleaning President, Randy CrossStarting from the Ground Up

Randy opened his Michigan-based Fish Window Cleaning franchise location in 2003. He threw himself into the business, learned the ins and outs of the industry and took Grand Rapids by storm. By 2005, Randy was named Fish Window Cleaning’s Franchisee of the Year. After achieving that honor, he continued to grow his business for several more years, and by 2008, he was ready for a new challenge. Randy began working with the FISH corporate team part-time while still growing his own franchise location.

Transitioning to Corporate Life

Randy thrived working remotely assisting in corporate business operations. From there, he slowly transitioned into corporate sales, helping new potential franchisees realize their own entrepreneurial dreams. The FISH corporate team recognized Randy’s potential and ultimately offered him the esteemed position of President of Fish Window Cleaning. In 2014, Randy moved to St. Louis to work in the corporate office and dove headfirst into his new role as president with enthusiasm.

Collage of Photos with Randy Cross and FranchiseesLeading the Way

Today, Randy is proud to play a leadership role in the corporate setting, though he still is actively involved in the running of his successful Michigan-based FISH location. He regularly draws on his experience as a FISH franchisee to build the company and relate to franchisees on a personal level. He has a steadfast belief in Fish Window Cleaning systems and processes and is dedicated to building the FISH brand through quality service, hard-working franchisees and a corporate team who is committed to excellence.

If you are interested in learning more about joining the Fish Window Cleaning team, visit

Why Now is a Great Time to Start a Business
Posted on Friday, April 19th 2019

If you’ve been dreaming of owning a small business, you’re probably wondering, “When is the right time to take the leap?” While there are many factors to consider before diving in, the truth is, now is a great time to open a business. After all, there’s no time like the present.

Strong Economy

The last recession ended in June 2009. While the economy ultimately took much longer to recover, it has finally started stabilizing. Moving into 2019, consumers are getting more confident, and shoppers are continuing to spend more freely. Business is booming, so it’s time to take action on that life-long dream of small-business ownership.

Now is the Time for Franchising

While there are many different routes to becoming a small-business owner, franchising can help minimize some of the risks that inevitably accompany the opening of a new business. Investing in a reputable franchise, like Fish Window Cleaning, can set you up for long-term success. Franchising provides a new business owner with built-in brand awareness, a game plan for business development and a plethora of helpful resources. A new FISH franchisee will receive support on everything from finding an office location, securing supplies, understanding industry dynamics and much more.

In fact, now is the perfect time to join the Fish Window Cleaning family. The brand has an unparalleled reputation for providing top-notch customer service and is growing. Founded in 1978, the FISH brand is thriving, and now home to more than 275 franchise locations across 44 states.

Things to Consider

While now is the ideal time in terms of the economy and the FISH brand to become a FISH franchisee, it is still a serious investment and should not be taken lightly. It’s important that your personal life is conducive to a new business venture as well. In order to set yourself up for success, be sure you are in a stable place – personally and financially – and then dive in! Your circumstances will likely never be absolutely perfect, but if you are waiting for a sign to make a change and take control of your career, this is it!

Once you’ve considered those important factors and decided business ownership is the right path for you, it’s time to seize the day! Why wait one more day to follow your dreams?

If you’d like more information on how you can join the Fish Window Cleaning team, visit

Fish Window Cleaning: Over 40 Years of Proven Success
Posted on Wednesday, March 27th 2019

Fish Window Cleaning was founded by Mike Merrick in 1978, and the brand has been growing ever since. Mike, along with his loyal staff and a growing network of franchisees, has built a spectacular brand that is fueled by a commitment to excellent service, an exceptional business model and an unparalleled brand reputation.

Quality of Service

FISH’s continued dedication to customer satisfaction has played a key role in building a successful business. Fish Window Cleaning is proud of the wide array of quality services offered for both residential and commercial buildings. FISH window cleaners are highly-trained professionals who are licensed, bonded and insured. Cleaners arrive promptly, communicate clearly with customers and pay attention to the details. Above all, FISH cleaners show their customers respect. With flexible, year-round cleaning schedules, FISH cleaners provide high-quality service at the customers’ convenience.

Steadfast and Lucrative Business Model

Fish Window Cleaning has a business model that has withstood the test of time. Built up from a single location in 1978, today there are more than 275 franchise locations across 44 states. Fish Window Cleaning locations are locally-owned and the brand is thriving. That success stems from proper training, extensive support and a scalable business model that works!

Of note, it’s not just the FISH window cleaners who undergo extensive training; before opening their doors, Fish Window Cleaning franchisees are required to learn all the details of the Fish Window Cleaning business – including how to properly clean a window! As a result, FISH franchisees are well-rounded business owners who truly understand their business on every level. It’s no wonder why the FISH business model has proven successful in countless markets across the country.

Spectacular Reputation

Finally, Fish Window Cleaning’s growing success stems partially from positive brand awareness. Fish Window Cleaning was founded on traditional values of treating every customer like family. Every home and commercial building is treated with respect and customers have noticed the difference. As a result, Fish Window Cleaning customers are notoriously happy with the services they have received, and many are inclined to let their friends, family and fellow business owners know about their great experience. Never underestimate the power of word-of-mouth advertising!

Thanks to Fish Window Cleaning’s top-notch services, sound business practices and stellar brand awareness, there is no end in sight for Fish Window Cleaning’s longevity and continued success.

For more information on how to join the Fish Window Cleaning team, visit

Fish Window Cleaning Celebrates International Women's Day
Posted on Friday, March 1st 2019

International Women’s Day (IWD) is Friday, March 8. Fish Window Cleaning is excited to celebrate the holiday by recognizing the impact women have had on FISH’s continued growth as well as the business world at large.

What is International Women’s Day?

International Women’s Day, celebrated annually on March 8, is an internationally-recognized event designed to celebrate women’s achievements while promoting a gender-balanced world. The United Nations calls IWD “...a time to reflect on progress made, to call for change and to celebrate acts of courage and determination by ordinary women who have played an extraordinary role in the history of their countries and communities.”

Why Women Make Great Leaders

A major component of International Women’s Day is recognizing the amazing qualities that women can bring to the working world. While every woman is unique and has an individual skill set, there has been a notable trend in women’s leadership
qualities. Women tend to be particularly motivated by challenges and have been shown to lead by example. Additionally, many women find they are able to efficiently multi-task and can relate well to their workers. That empathetic, yet driven approach can be very motivating for other women working to climb the corporate ladder. While women in leadership roles have increased over the past few decades, there is still much work to be done.

Fish Window Cleaning is Proud to Celebrate Strong Women

Fish Window Cleaning believes that women contribute a great deal to the FISH brand. Providing support to female franchise owners and women in corporate positions is of utmost importance.
Cole Robinson, Fish Window Cleaning Tampa FL
“I’ve had a great experience as a FISH franchisee. I absolutely love what I do,” says Cole Robinson, owner of Fish Window Cleaning in Tampa, Florida. “Running a business is exciting for any business owner, but as a woman in a typically male-dominated industry, I have a really unique perspective. I find the work I do very challenging yet rewarding. I love that I get to make people happy, and I am having a lot of fun being a part of the franchising world, especially in a leadership role.”

Katie Wesselschmidt and Team, Fish Window Cleaning East Bay CAKatie Wesselschmidt, owner of Fish Window Cleaning in Concord, California, has also pursued her entrepreneurial dream through FISH. “It’s been a tremendously great experience working with Fish Window Cleaning,” says Wesselschmidt. “I have never encountered a gender bias of any kind from FISH corporate nor other franchisees. It’s a great feeling to be taken seriously and treated as an equal. Fish Window Cleaning truly does have a business model that is applicable to all who want to succeed in business.”

In addition to supporting female franchisees, Fish Window Cleaning is proud to have many strong, driven women contributing in the corporate office as well. “I’ve been with Fish Window Cleaning since 2010, and I have had a great experience working at our headquarters,” says Natalie Lloyd, Branding & Marketing Manager. “I was hired right out of college as a young woman and I am thrilled to now be working in a leadership position. I love seeing other ambitious women open franchises and thrive.”

Fish Window Cleaning is proud to support women in both the corporate office and in franchise locations. For more information on how you can join the FISH team, visit

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