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What Does It Mean to Be a Franchisee?
Posted on Wednesday, August 28th 2019

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Pursuing your entrepreneurial dream is going to be full of important choices to consider. One of the earliest decisions is whether investing in a franchise is right for you. For many first-time business owners, the world of franchising may be completely foreign. You may be wondering, “What exactly is a franchisee?” and “How is that different than being an independent business owner?”

Role of a Franchisee

Many people have heard the term “franchisee” but may not understand what the role entails. Essentially, a franchisee is a small-business owner who has invested in an established franchise brand. A franchisee is typically responsible for day-to-day operations, just like an independent business owner. This may include things like stocking inventory, hiring employees, overseeing their business’s finances and ensuring customers are being served properly, amongst other responsibilities. Additionally, the franchisee is licensed to operate under the franchisor’s trademark, trade name and business model. This investment typically comes with a road map in place for the new business owner to follow. Particularly in the earlier stages of opening a business, the franchisee will almost certainly benefit from the power of their franchise’s brand, proven business model, on-going support, industry insight, training programs and much more. Franchisor support can help new franchisees avoid many of the common mistakes and missteps made by new small-business owners. To put it simply, as a franchisee, you don’t have to go it alone.

Role of the Franchisor

The franchisor is a company that grants a license to franchisees to conduct business under the franchisor’s brand name. The franchisor owns the trademarks and rights to the company but allows franchisees to use them to operate. The franchisor’s main role is to ensure the success of its franchisees — at least that should be the case with a reputable franchisor. Not all franchises are created equal; it’s vitally important to do your research and select a franchise that fits best for you. A strong franchise brand will offer franchisees training and support during both the initial opening phase and once the business is established. Additionally, franchisees can benefit from the franchisor’s experience and industry knowledge, helping to connect new business owners to preferred vendors while providing unique insight. Good franchisors will be there to help franchisees around the hiccups and mistakes that come with business ownership.

Fish Window Cleaning Franchisees

The key to a successful franchising experience is investing in a strong, reputable franchise. Fortunately, Fish Window Cleaning franchisees can rest assured that they have made a sound investment as FISH has an incredible brand reputation, known across the country for top-notch customer service. Not to mention, FISH offers top-of-the-line franchisee training and support right from the very beginning.

In addition to regular check-ins and personalized support, FISH hosts an annual conference where franchisees can connect with one another, attend training courses, learn about the latest brand developments and more. These conferences can provide wonderful insight for franchisees while also driving the brand forward.

If you’d like more information on how you can pursue your entrepreneurial dreams with the support of Fish Window Cleaning, visit