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Why Franchising is a Sustainable Business Model
Posted on Tuesday, December 11th 2018

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Countless franchises have been around for decades – and for good reason! The franchise business model, when done well, is a successful business structure. Though it may take careful preparation and a good deal of effort to get off the ground, once a franchise brand is established, the model is often sustainable. A well-run franchise comes with a franchisee support system, extensive resources and an inclination for steady growth.

Competitive Advantage

Once a franchise has built a sturdy foundation and established solid brand awareness, franchisees can use that to their advantage. Customers will quickly be drawn to the new business based solely on the brand’s name and reputation. This can give new franchisees a leg up on their independently-run competition who have to build their brand from the ground up.

Additionally, franchisees don’t have to know every aspect of opening a new business. Unlike most independent business owners, franchisees are backed by a team of knowledgeable industry and business experts. Those advisors can help franchisees avoid common mistakes as they work to grow their new business.

Expansive Resources

A strong franchise system will contain wealth of resources. Franchises have proven training programs to help franchisees learn the ins and outs of their business. That additional manpower can make the difference between a successful, long-standing new business and one that closes within a year or two.

Beyond training assistance, corporate support can include connections to reputable vendors, a guide to maintaining brand standards, access to a set of standard operating procedures and tips for best business practices. Having an expert you can turn to for help when trouble arises can make all the difference.

Sustainable, Controlled Growth

Finally, sustainability is often associated with controlled growth. The franchise business model creates equity for both franchisors and franchisees. Through extensive market research, careful analysis, and a business practice that works in a variety of markets, franchising drastically reduces risk for new business owners.

Fish Window Cleaning is one such franchise that has withstood the test of time. With more than 40 years of experience serving communities and cleaning both home and office windows across the country, FISH has established a strong, reputable brand. Over the years, FISH has fine-tuned their unique business model to excel in a wide variety of markets. Now, Fish Window Cleaning has 275 locations across 44 states. For more information on how to join Fish Window Cleaning and pursue a fulfilling career, visit FWCFranchise.com.