Fish Window Cleaning Blog

If you own window cleaning business, then you know attracting and keeping new customers can be a challenge. Growing your customer base requires time and effort, but there are a variety of ways to go about doing that that don't require you to spend a lot of money.

Frequent Flyers

Flyers are a cheap, easy, and effective way to spread the word about your business. A recent survey found 77 percent of people reported a preference for reading print compared to digital. Make sure your flyers look professional and have a clear message about your services. There are many ways to get your flyers into potential customers hands. One idea: hire students to place flyers on cars in parking lots.

Be Direct

Like flyers, direct mail is also a powerful yet affordable marketing tool. It involves sending a physical piece of mail to a home or business. Rather than just send mail pieces out to the masses, you can target who receives your message to the people most likely to use your services. This means less waster and a higher percentage of prospects responding to your mailer.

Ask for Referrals

One of the best ways to attract new customers is to ask for referrals from your current customers. The ideal time to ask would be right after the windows have been cleaned and look their very best. You should also build an automatic referral-generating system into your sales process. Set an email to be sent immediately after the completion of a job. Incentivize clients to recommend your window cleaning company to friends by offering a discount for successful referrals.

Networking Works

Another great way to generate sales leads is by participating in networking organization and events in your community. Networking isn't about collecting a bunch of business cards. It's about how you follow up with the contacts made at these events to see how you can help each other grow.

Reach Out to Old Customers

Go through your customer database on a regular basis. Reach out to dormant customers with special offers to repeat service again. You might be surprised by the number of customers who just need a reminder that it's time to get their windows cleaned again.

Partner with a Pro

Rather than try and strike out on your own, consider becoming part of a franchise family like Fish Window Cleaning. Fish Window Cleaning has been making homes and businesses shine for more than 40 years. We are here to help you through every step of becoming a franchisee, including marketing assistance that will help you attract and retain customers.

For more information, visit www.fishwindowcleaning.com, or call 1-877-707-FISH (3474).