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How to Be a Good Franchisee: 4 Must-Have Qualities
Posted on Wednesday, June 30th 2021

How to Be a Good Franchisee: 4 Must-Have Qualities

Success in business relies on a variety of factors. While franchising offers several benefits over entering business ownership on your own, the same is true in both avenues. One of the most important ingredients to success in franchising is finding the right fit. Throughout the research process, entrepreneurs search high and low for a franchise brand and model that aligns with their particular desires for ownership style or investment preference.

At the same time, franchises are always searching for franchisees who not only have the financial ability to succeed but who also have the intangible attributes to grow the brand.

So what does it take to be a good franchisee? What traits are brands looking for? Let’s dive into several proven characteristics of the most successful franchisees.

Fish Window Cleaning Franchise Owner Working on Computer at DeskEducated on the Brand

The best, and easiest, way to set yourself up for success is to have a clear understanding and expectation of your relationship with a brand. The best franchises provide a wealth of information to give you the best opportunity to make this decision throughout the discovery process and before you sign on the dotted line.

When you understand the vision of the brand, the opportunities available, and what you’ll need to do to be successful, the following traits become even stronger indicators of success.


Ownership and leadership are dependent on clearly explaining what you need and what you expect. For franchisees, this works on multiple different levels.

A good franchisee should be able to define the roles and expectations of their staff – from the longest-tenured management to brand new hires. They also need to create a strong line of communication with their vendors to ensure inventory, equipment, or related areas are never an issue.

While franchisees should be clear in their leadership, they should also feel confident that they can ask for the support they need from the franchisor. They are available to provide you with training, insight, and to keep you on the path to success.

Fish Window Cleaning Franchise Owner Working on Laptop at TableCommitment

You invested your time and money into a brand for a reason. Not only do you believe in the product or service, but you also must have seen benefits to the business model.

Successful franchises have proven systems and operations that allow their franchisees to thrive. While there are certainly opportunities to make decisions for your own business, many franchises count on those franchisees to operate within their brand’s framework. A good franchisee not only enters the business with passion for the brand’s value but is also willing and committed to following its system whenever possible.

Embracing your brand’s training, operations, and support can often unlock your potential to make creative decisions.

Business Expertise

That’s where the next attribute enters the picture. Business skills and an entrepreneurial mindset cannot be overlooked in any business. And though the franchising model is there to set you on the right path, your hard work and instinct are what really make it work at the unit level.

Ultimately, you are the one making the hiring and staffing decisions and putting people in the right positions to succeed. You are connecting with customers and building a network. You are the one making a mark in your community, whether through charitable works or sponsorships, or even the daily value your business provides.

Franchising is the perfect balance of putting systems in place to allow talented business owners to maximize their abilities, and embracing that relationship is key to your growth and the growth of the brand.

Fish Window Cleaning Logo on Chest of ShirtFranchising with Fish Window Cleaning

Fish Window Cleaning values the relationship between the franchisee and franchisor. In addition to searching for franchisees who possess many — if not all — of these characteristics, FISH prides itself in providing the right framework for these qualities to shine through on your path to profit.

Many franchisees claim that following the FISH model has been instrumental to their success, and we’re ready to support you on your journey to business ownership. If you are interested in learning more about franchising with Fish Window Cleaning, visit our website and contact us for details today!

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