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What Does It Mean to Be a Franchisee?
Posted on Wednesday, August 28th 2019

Pursuing your entrepreneurial dream is going to be full of important choices to consider. One of the earliest decisions is whether investing in a franchise is right for you. For many first-time business owners, the world of franchising may be completely foreign. You may be wondering, “What exactly is a franchisee?” and “How is that different than being an independent business owner?”

Role of a Franchisee

Many people have heard the term “franchisee” but may not understand what the role entails. Essentially, a franchisee is a small-business owner who has invested in an established franchise brand. A franchisee is typically responsible for day-to-day operations, just like an independent business owner. This may include things like stocking inventory, hiring employees, overseeing their business’s finances and ensuring customers are being served properly, amongst other responsibilities. Additionally, the franchisee is licensed to operate under the franchisor’s trademark, trade name and business model. This investment typically comes with a road map in place for the new business owner to follow. Particularly in the earlier stages of opening a business, the franchisee will almost certainly benefit from the power of their franchise’s brand, proven business model, on-going support, industry insight, training programs and much more. Franchisor support can help new franchisees avoid many of the common mistakes and missteps made by new small-business owners. To put it simply, as a franchisee, you don’t have to go it alone.

Role of the Franchisor

The franchisor is a company that grants a license to franchisees to conduct business under the franchisor’s brand name. The franchisor owns the trademarks and rights to the company but allows franchisees to use them to operate. The franchisor’s main role is to ensure the success of its franchisees — at least that should be the case with a reputable franchisor. Not all franchises are created equal; it’s vitally important to do your research and select a franchise that fits best for you. A strong franchise brand will offer franchisees training and support during both the initial opening phase and once the business is established. Additionally, franchisees can benefit from the franchisor’s experience and industry knowledge, helping to connect new business owners to preferred vendors while providing unique insight. Good franchisors will be there to help franchisees around the hiccups and mistakes that come with business ownership.

Fish Window Cleaning Franchisees

The key to a successful franchising experience is investing in a strong, reputable franchise. Fortunately, Fish Window Cleaning franchisees can rest assured that they have made a sound investment as FISH has an incredible brand reputation, known across the country for top-notch customer service. Not to mention, FISH offers top-of-the-line franchisee training and support right from the very beginning.

In addition to regular check-ins and personalized support, FISH hosts an annual conference where franchisees can connect with one another, attend training courses, learn about the latest brand developments and more. These conferences can provide wonderful insight for franchisees while also driving the brand forward.

If you’d like more information on how you can pursue your entrepreneurial dreams with the support of Fish Window Cleaning, visit FWCFranchise.com.

Questions You Should Ask When Considering Purchasing a Franchise
Posted on Wednesday, August 28th 2019

Investing in a franchise is a major decision that should not be taken lightly. It’s important to carefully consider your options and find the franchise that best fits you and your lifestyle. Not all franchises are created equal, so take the time, do your due diligence and be sure to ask the right questions!

The Foundation of the Company

While there are probably dozens of questions bouncing around your head, it’s best to start at the beginning. Ask your corporate contact about their origin story — What principles are at the core of the business? How long have they been in business? When did they start franchising? How widespread is the brand today? What sets them apart from their competitors? These questions will help you learn more about the quality of the brand. Finding a reputable franchise that is built upon solid principles is a good idea and can help ensure long-term success.

You should also take the time to thoroughly review the Franchise Disclosure Document (FDD). Don’t hesitate to ask if you have any questions about the FDD, either!

Getting Started

As with almost all businesses, there are going to be costs associated with opening a new franchise location. It’s only natural to be curious about what the start-up costs are going to be. That information ought to be provided, but if you have any additional questions, you should feel comfortable voicing them. Open communication is important in a franchisee-franchisor relationship. That communication should start early on in the process. If you find the franchisor is not responsive or evades your questions, that could be a red flag.

Once you’ve established what it will cost to open your doors, the next question should be regarding the setup process. What training is provided? Is it ongoing? Are there preferred vendors you would have access to? Does the corporate offer support as far as securing your office space? Will you have a direct contact at corporate with whom you can discuss the necessary steps to open your business? There are a lot of questions that will come up throughout the opening process. Having someone you can turn to for help is one of the biggest advantages that come with franchising. Direct support is key.

Life as a Franchisee

The next step is to think beyond the opening phase. Typically, entrepreneurs are looking for a long-term investment. That’s why it’s important to consider fellow franchisees’ overall happiness. Ideally, your franchisor will have provided you with access to speak to their franchisees. Reach out to them directly and ask them about their experiences — what is a typical day like? Are nights and weekends required? How much travel is involved?

Finally, one of the most important factors to consider is franchisee turnover rate. If franchisees are constantly leaving the brand, it may be a good indicator that there are some flaws in the system.

While that may seem like a lot of questions to dive into, it’s important to be thorough. Investing in a reputable franchise, like Fish Window Cleaning, can be the difference between a wise investment and a hasty decision with lasting consequences.

At Fish Window Cleaning, each potential franchisee has the opportunity to ask as many questions as they would like — questions are encouraged! Entrepreneurs are given the opportunity to talk with other franchisees and walked through the opening process step by step. An investment in FISH is an investment in your future.

For more information, visit FWCFranchise.com.

Fish Window Cleaning Celebrates Successful Annual Conference
Posted on Friday, August 16th 2019

One of the inherent benefits of investing in a franchise is the camaraderie found amongst franchisees. There is comfort in knowing you are not alone as a small-business owner. In a reputable franchise, you will be connected to your fellow franchisees and can often “phone a friend” for advice. But first, it’s important to make that initial connection — that’s where an annual conference can come into play.

The Importance of an Annual Conferences in Franchising

Annual conferences are the perfect way for new franchisees to meet and network with other franchisees who they otherwise may never have met. It’s an opportunity for small-business owners to build a sense of community. While that may seem like a nice perk, it’s actually a crucial component to a successful franchise. By forming bonds during an annual convention, franchisees can learn, grow and bounce ideas off of one another in person. Brand conferences can prevent a brand from becoming stagnant.

Additionally, these annual conferences are a great way for corporate offices to check in with franchisees and offer educational and training courses as well.

The FISH 2019 Conference

Fish Window Cleaning is committed to working continually to better the FISH brand during the annual conventions. This year’s conference was no exception. Franchisees who attended the event enjoyed informational presentations, OSHA training sessions, educational workshops, social events, an award presentation ceremony and much more.

FISH Award Winners

One of the most exciting parts of FISH’s annual convention is the presentation of awards. These awards recognize franchisees who have gone above and beyond the call of duty to better the Fish Window Cleaning brand.

Winners include:

Fish Window Cleaning Franchisees of the Year 2019 - John & Laurie ReinagelFranchisees of the Year – Winners are selected based on a wide variety of qualifications, including growth by at least 300 new accounts, quality of customer service, ability to maintain a positive attitude, support of preferred vendor program and upholding the Fish Window Cleaning name, brand and overall reputation. Franchisees must have been open for at least five years to be eligible.

John and Laurie Reinagel – New Orleans, Louisiana

Top Producers – Given to the three franchisees who have the highest total revenues from January through December.

Paul Pierce – Boston, Massachusetts

Kevin Brown and Nick Brown – Kalamazoo, Michigan

Randy Cross – Grand Rapids, Michigan

Fish Window Cleaning Top Producer 2019 - Paul Pierce Fish Window Cleaning Top Producer 2019 - Kevin Brown & Nick Brown Fish Window Cleaning Top Producer 2019 - Randy Cross

Rising Star Award – A franchisee from each district, given by their Franchise Support Specialist. Recognizes the achievements of the franchisee in all aspects of their business. Qualifications include growth, profit, compliance with Franchise Agreement and more.

Trent Peneston – Porter, Texas

Tom Sandler – Corona, California

Edward Schafer – Matawan, New Jersey

Bill and Josie Soots – Indianapolis, Indiana

Fish Window Cleaning Rising Star 2019 - Trent Peneston Fish Window Cleaning Rising Star 2019 - Tom Sandler
Fish Window Cleaning Rising Star 2019 - Edward Schafer Fish Window Cleaning Rising Star 2019 - Bill & Josie Soots

Fish Window Cleaning Soaring Eagle 2019 - Ray Hewins

Soaring Eagle
– A franchisee who buys an existing business and takes it to a higher level.

Ray Hewins – Riverdale, New Jersey

Star Performer Small – A franchisee within a small market population who has the highest total revenues from January through December.

Jordan and Katie Newton – College Station, Texas
  Fish Window Cleaning Star Performer 2019 - Jordan Newton 
Star Performer Standard – A franchisee within a standard market population who has the highest total revenues from January through December.

John and Sara English – O’Fallon, Missouri
   Fish Window Cleaning Star Performer 2019 - John & Sara English
Star Performer Executive – A franchisee within an executive market population who has the highest total revenues from January through December.

Kevin Brown and Nick Brown – Kalamazoo, Michigan
   Fish Window Cleaning Star Performer 2019 - Kevin Brown and Nick Brown

Fish Window Cleaning Rookie of the Year 2019 - Cole Robinson

Rookie of the Year
– The franchisee who has exhibited exemplary performance during their first 12 months in business. This includes sales, growth, and management. The Rookie of the Year is a franchisee to keep your eye on. He or she is on the way to dominating his or her market.

Cole Robinson – Tampa, Florida

For more information on Fish Window Cleaning franchising, visit FWCFranchise.com

Pursuing the American Dream Through a Fish Window Cleaning Franchise
Posted on Thursday, August 8th 2019

Mohamed Farid, Fish Window Cleaning, Fairfax, VAWe are all familiar with the idea of the American Dream. After all, the United States is known as the Land of Opportunity. Many young entrepreneurs, in America and abroad, dream of finding financial freedom through business ownership in the States. For Mohamed Farid, Fish Window Cleaning helped him find his path to success in America.

Starting Out

Mohamed was born in Kuwait but lived most of his life in Egypt. There, he had a very successful career, working in the food industry in a corporate capacity, but he was ready for a change. While much of his family remains in Egypt, Mohamed’s sister moved to the U.S. 20 years ago and became an American citizen. After learning more about her experience in America, Mohamed decided he would like to move his family to the U.S. as well. The process took quite a while, but in 2013, Mohamed was able to move to the United States.


While Mohamed did not face a language barrier when he moved to America, there were a few aspects of life in the U.S. that were tricky to navigate. The biggest challenge was finding a suitable job. He initially thought of working in corporate America but quickly realized that, because of his age and international work history, it would be difficult to secure a suitable job in that field.

It was then that Mohamed began considering small-business ownership. He was eager to take control of his career and his future, but he wanted help navigating the tricky process. That’s when he decided to look into franchising. With the help of a franchise advisor, Mohamed decided to invest in Fish Window Cleaning.


Mohamed considered several franchises before deciding that FISH was the right brand for him.

“I knew that franchising was the right choice, but I wanted a brand that was stable, had repeat customers as a driving force behind the business model, and preferably one that would let me have nights and weekends off. FISH fit the bill,” says Mohamed.

After attending an educational Discovery Day in 2015, Mohamed was sure that FISH was the brand for him. During the event, he enjoyed meeting with the corporate team and learning more about Fish Window Cleaning’s sustainable, scalable business model. He felt confident moving forward in his investment.

“The training was well done, and I was very impressed by the corporate team. I like that they are there to help whenever a problem comes up. Additionally, I love being a part of a team, or a larger group. I can talk with other franchisees about their experiences, and I just feel very supported.”

By February 2016, Mohamed was in business.

For your chance to take control of your future and pursue your own dreams, visit FWCFranchise.com for more information about joining Fish Window Cleaning.

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