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A Day in the Life of a Fish Window Cleaning Franchisee
Posted on Friday, December 14th 2018

Becky and John Carswell, Fish Window Cleaning Franchisees of the YearJohn and Becky Carswell, Fish Window Cleaning’s current Franchisees of the Year, start their workday with a sense of purpose and satisfaction. For John, the alarm goes off at 4:45 a.m., and he is at the office, ready to work by 5:30 a.m. Each morning, John takes the time to personally connect with his staff. He strives to build trust and develop a relationship with each employee to ensure that daily operations run smoothly. He also brings along the family dog to boost employee morale. The Carswells believe that animals can make a notable difference in a work environment and help increase employee happiness and job satisfaction.

After a busy morning, John returns home around 7 a.m. to have breakfast with his wife, Becky. Because the Carswells have worked hard to establish their business and have a dependable, capable management team in place, they have the luxury of free time in the mornings. Most days, John and Becky relax at home and spend time together until 10:30 a.m. John then heads out to collect the mail and check in with the office staff.

While John is out and about, Becky is able to troubleshoot and help with the business remotely. The Carswells have set up a home office for Becky, so she is able to do her day’s work from the comfort of her own house. The freedom and flexibility to work in an environment that is best for you is one of the biggest advantages of being a small business owner.

Meanwhile, John spends his afternoon working with their office administrator, Shelby, to ensure all is well. Shelby handles customer calls, general emails and incoming inquiries. After a bit of paperwork, John will usually follow up on warm leads - typically there are four or five per day. These leads may require John to drive to each location and evaluate the property and provide potential customers with quotes. In between leads, John helps troubleshoot any issues that may arise, such as delivering any additional equipment needed to a crew member.

By 3 or 4 p.m., the Carswells are finishing up their work day. While it has taken years of hard work to build their business to this point, John and Becky are now able to set a work schedule that fits their preferred lifestyle.

Through franchising, John and Becky have the ability to spend plenty of time with friends and family. No longer do they have to worry about vacation days or overbearing bosses; John and Becky are able to go on several vacations and/or mission trips each year. Through their investment with Fish Window Cleaning, John and Becky are able to enjoy exciting careers while simultaneously leading fulfilling personal lives.

With more than 275 locations in 44 states, Fish Window Cleaning franchisees across the country have been finding freedom through franchising. For more than 40 years FISH has been providing quality window cleaning services to American communities. To learn more about joining the Fish Window Cleaning family, visit FWCFranchise.com.


Stand Out to Shoppers This Holiday Season
Posted on Friday, December 14th 2018

The hustle and bustle of the holidays are upon us! Shoppers are out and about, ever on the hunt for the perfect present for their loved ones. In this day and age, shoppers have countless stores from which to choose; small business owners have to work hard to differentiate themselves from the competition. One such way to stand out from the crowd is to invest in a franchise. Franchise ownership comes with built-in support and guidance on providing a quality customer experience. Brand reputation, customer service and shopping atmosphere all play a role in a small business’ holiday (and long-term) success.

Community Matters

Your role in the community starts with your brand. If you choose to build an independent business, it will take years to develop a reputation. As a franchisee, your store will likely already be known among locals before you even open your doors. This can be great for business as shoppers will be familiar with your brand and feel comfortable giving you their business. However, it’s important to invest in a reputable franchise because a negative brand reputation can scare shoppers away.

Additionally, participation in community festivals, parades and Christmas markets can solidify your status as a festive, friendly business. Just remember community involvement should not begin and end with the holidays; year-round participation is important!

Customer Service is Key

One of the biggest challenges for shoppers is poor customer service. When it comes to large businesses, getting in touch with an associate for help can be difficult. Whether you are dealing with a supersized brick-and-mortar store, online retail giant or a massive service provider, getting answers can take hours.

These notorious inconveniences can actually work in your favor as a small-business owner. This holiday season, you can offer your customers exceptional, stand-out service by minimizing wait times, promptly addressing customer concerns and following your franchise’s recommended best practices.

Holiday Spirit Makes All the Difference

Finally, go above and beyond to bring your customers a fun, holiday experience by sprucing up your storefront or office location with festive décor. Doing so will not only boost employee morale, but it will increase customer satisfaction as well. You can also encourage holiday spending through special promotions.

As a small-business owner, there are countless ways to approach the holidays. Keeping up with the latest trends and growing customer demand can feel overwhelming. Fortunately, with help from a reputable franchise like Fish Window Cleaning, the holiday craze can become much more manageable.

As a FISH Franchisee, you won’t have to develop your holiday game plan alone. Fish Window Cleaning offers unparalleled support for franchisees all year round. With more than 40 years of experience providing quality window cleaning service, the Fish Window Cleaning business model has withstood the test of time. For more information on joining the Fish Window Cleaning franchise, visit FWCFranchise.com.

Why Franchising is a Sustainable Business Model
Posted on Tuesday, December 11th 2018

Countless franchises have been around for decades – and for good reason! The franchise business model, when done well, is a successful business structure. Though it may take careful preparation and a good deal of effort to get off the ground, once a franchise brand is established, the model is often sustainable. A well-run franchise comes with a franchisee support system, extensive resources and an inclination for steady growth.

Competitive Advantage

Once a franchise has built a sturdy foundation and established solid brand awareness, franchisees can use that to their advantage. Customers will quickly be drawn to the new business based solely on the brand’s name and reputation. This can give new franchisees a leg up on their independently-run competition who have to build their brand from the ground up.

Additionally, franchisees don’t have to know every aspect of opening a new business. Unlike most independent business owners, franchisees are backed by a team of knowledgeable industry and business experts. Those advisors can help franchisees avoid common mistakes as they work to grow their new business.

Expansive Resources

A strong franchise system will contain wealth of resources. Franchises have proven training programs to help franchisees learn the ins and outs of their business. That additional manpower can make the difference between a successful, long-standing new business and one that closes within a year or two.

Beyond training assistance, corporate support can include connections to reputable vendors, a guide to maintaining brand standards, access to a set of standard operating procedures and tips for best business practices. Having an expert you can turn to for help when trouble arises can make all the difference.

Sustainable, Controlled Growth

Finally, sustainability is often associated with controlled growth. The franchise business model creates equity for both franchisors and franchisees. Through extensive market research, careful analysis, and a business practice that works in a variety of markets, franchising drastically reduces risk for new business owners.

Fish Window Cleaning is one such franchise that has withstood the test of time. With more than 40 years of experience serving communities and cleaning both home and office windows across the country, FISH has established a strong, reputable brand. Over the years, FISH has fine-tuned their unique business model to excel in a wide variety of markets. Now, Fish Window Cleaning has 275 locations across 44 states. For more information on how to join Fish Window Cleaning and pursue a fulfilling career, visit FWCFranchise.com.

Give the Gift of Clean Windows
Posted on Friday, December 7th 2018

Every holiday season, Americans rush from shop to shop, purchasing presents for loved ones. In recent years, the gift-giving trend has shifted from material goods to practical or experiential gifts. Studies have shown that the old saying is true: “When it comes to giving gifts, it’s the thought that counts.”

Why Choose a Practical Gift?

Christmas Gift with Red BowThe Association for Psychological Science (APS) found that while many gift givers are looking for a flashy present with a big reveal, studies show that the average recipient is far more interested in a gift that adds value to their life. Researchers from APS recommend gift givers carefully consider the recipient’s needs and give a present that is both useful and appreciated.

Window cleaning is a unique, thoughtful gift that can enhance the lives of loved ones without adding to the ever-present clutter many Americans have in their homes. Fish Window Cleaning, the nation’s premier window cleaning franchise, even offers regularly scheduled cleanings. Window cleanings are particularly ideal for a busy parent, the student who is always on the run or an elderly loved one.

What Makes a Quality Gift? 

Many people believe a quality gift has to be expensive. According to Psychology Today, that is not at all the case. The quality of a present comes from the sentiment behind it. Practical, thoughtful gifts often come across as more genuine because it connects the gift giver to the receiver and is much more personal.

While it is reasonable to limit spending during the holiday season, forgoing presents altogether can be detrimental to relationships. Quality gift giving is an important part of human interaction and helps to define relationships and strengthen bonds.

Why is Window Cleaning a Great Gift?

Scheduling window cleaning services is a practical and thoughtful present. During the holiday season and harsh winter months, windows can accumulate grime and dirt. While many homeowners will attempt to clean their own windows, impatience and lack of expertise often lead to streaky or smudged windows — even after hours of cleaning!

Additionally, attempting to clean exterior, second-story windows without proper training and equipment is highly inadvisable. According to the Industrial Safety and Hygiene News, (ISHN), 500,000 Americans are treated for ladder falls each year, and approximately 300 people die from ladder-related injuries annually. When it comes to ladders, it’s best to leave it to the professionals. At Fish Window Cleaning, the cleaners are trained extensively and frequently use water-fed poles to aid with window cleaning on multi-story homes and businesses. By giving the gift of clean windows, you give the gift of convenience and safety.

This holiday season, show your loved ones you care with the quality, practical and thoughtful gift of clean windows. To find a Fish Window Cleaning location near you, visit FishWindowCleaning.com.

Prepare Your Home for Festive Gatherings with Clean Windows
Posted on Monday, December 3rd 2018

The holiday season is here, which means it is time to start preparing your home for family, friends and holiday parties.

While having a nice clean interior is obviously an important aspect of preparation, the outside of your home is what your guests will see first. That first impression can set the tone of the entire party, so break out the festive decorations, get creative and don’t forget to clean those windows!

Don’t Distract from Your Holiday Décor

Pulling up to a loved one’s home during the holidays often comes with a sense of excitement and anticipation. Guests know they can expect an evening of delicious treats, festive music and good company. As the host, you’ve likely spent hours working to get your decorations arranged perfectly, so don’t let a few dingy and dirty windows detract from your décor. By taking the time to ensure the backdrop to your festive display is immaculate, your holiday lights and cheerful wreaths will stand out and kick the festivities off on the right foot.

Windows are Welcoming

Beyond improving the aesthetic of the outside of your house, clean windows can drastically improve the atmosphere inside your home as well. If you are hosting friends and family for a midday meal, clean windows can let in natural sunlight and improve your guests’ moods.

Studies show that sunlight can have a notable impact on a person’s state of mind. In fact, seasonal depression can often set in during the winter months due to a lack of sunlight exposure and vitamin D. Having a sun-filled home will elevate the festive atmosphere and keep your guests smiling.

Even during an evening or nighttime gathering, clean windows can play an important role. Sparkling windows can make the space feel bigger, more open and welcoming. Regardless of what time of day your gathering may take place, providing your guests with a clean environment will help boost the overall feel of the party.

Enjoy Yourself and Avoid the Stress

As a host or hostess, you’ll have a seemingly never-ending list of tasks to complete leading up to the party. The holidays and festive gatherings should be fun – not stressful. Cleaning windows is a time-consuming and tricky task. If you have hard-to-reach windows, particularly second-story windows that necessitate the use of a ladder, it can even be dangerous. As you gear up for the holidays, consider calling in the professionals at Fish Window Cleaning to help make your windows shine. You certainly wouldn’t want to injure yourself right before your big gathering!

Fish Window Cleaning has more than 40 years of experience making windows shine. With more than 270 locations across 44 states, FISH would love to help get your home ready for holiday company. For more information, and to find a location near you, visit FishWindowCleaning.com.

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